Evidence, not adjectives.
What working with a practitioner-writer actually produces: published national content, factual catches before they became published errors, and a verifiable freelance track record.
Five-star feedback, verbatim
From verified, completed engagements on my public freelance profile.
★★★★★
"Richard was a pleasure to work with — a real subject matter expert when it comes to insurance. He was patient and worked with us diligently to help us navigate a claim."
Insurance claim consultation · 5.0★★★★★★
"Highly recommend to have Dick working with you and by your side. He has your best interests at play and is strongly knowledgeable in business. Very communicative and timely."
Business advisory engagement · 5.0★★★★★★
"Excellent experience working together, highly knowledgeable and professional throughout."
New York Regulation 60 research · 5.0★Read it where it ran
Bylined pieces on live national sites — each one an example of answer-first structure with practitioner-verified facts.
Simply Business · national product page · bylined
Business Personal Property (BPP) Insurance
Full AEO pattern on a coverage most sites explain badly: a plain-English definition up front ("turn the building upside down — everything that falls out is BPP"), replacement cost vs. actual cash value with the replace-to-collect condition explained honestly, and the home-based business coverage gap competitors skip.
Simply Business · national product page · bylined
Inland Marine Insurance
Takes the most confusingly-named coverage in commercial lines and answers the reader's first question in the first line. Practitioner detail throughout: installation floaters vs. builders risk, the locked-vehicle warranty on overnight tool theft, and the replacement cost / ACV / agreed value distinction spelled out before claim time.
Simply Business · state guide · bylined
Small Business Insurance in New York
State-specific facts with edges: the one-employee workers' comp trigger including remote workers, Scaffold Law absolute liability with the action-over exclusion warning most guides omit, and SHIELD Act obligations — each answered directly under a question-form header, built for AI extraction.
More samples
Ghostwritten state guides, trade hub pages, and executive content
Additional work runs unbylined by design — including further state insurance guides and category hub pages written under contract for national brands. I'll gladly share samples and walk through what's mine, with references, on request.
Stats from my public Upwork profile, July 2026. Client tags earned there: Collaborative · Clear Communicator · Committed to Quality · Professional · Reliable.
Three things a generalist writer wouldn't have caught
Client names shown where published; details lightly anonymized where work was internal.
Fact verification
The stale statute in the client's own brief
A state insurance guide brief arrived specifying minimum auto liability limits that a statute had raised months earlier. Every competitor page using the old numbers is now flagged as imprecise by AI engines. My page shipped with the current limits — and a primary-source citation.
Content audit
Template contamination across a national site
Reviewing a brand's product pages, I traced boilerplate from one policy page leaking into three others — including a comparison section that described the wrong coverage under the wrong header. Documented the pattern, mapped every affected page, and delivered the fix list.
Published work
Bylined national product pages
Bylined author of small-business insurance content for a national insurance marketplace — product explainers built answer-first with verified coverage facts, published under my name and credentials. Links above; more samples on request.
Accuracy is the cheapest insurance your content can carry
A wrong coverage statement on a published page is three problems at once: an AI-visibility problem (answer engines deprioritize imprecise pages), a compliance problem (regulators and E&O carriers read your website too), and a trust problem (the prospect who catches it never calls). Every engagement I take is built to prevent all three — with a documented fact log per page, so your team can see what was verified, against which primary source, and when.
Additional work samples, references, and the full freelance profile are available on request — get in touch.
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